Wednesday, June 15, 2016

The Elevator Ride

I had an interesting conversation on the elevator with a sales agent for an office space yesterday. What was most interesting was her approach to how she did her sales.

I asked her how she got her clients and she said:

1) ATTACK THE SALES AND THE BOTTOMLINE AT THE SAME TIME. Her words: "do you want a (one-off) sale or do you want a sale and be done?" I liked that. I took it as, if we go after our bottomline for the year or years to come then we can meet our bottomline and create loyalty under the brand.

2) STRATEGIC PARTNERSHIPS
3) "THINK ABOUT THE CLIENT IN ALL ASPECTS"
4) SAY 'NO' A LOT
5) BRANDING IS EVERYTHING
(I'll explain my definition for the other steps at another time)

The truth of the matter is, I wasn't scared to ask and I got plenty from just an elevator ride. #NoDaysOff
#Doitlikeitmatters #itdoes

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