FAQs: Success Workbook <---- Your Questions Answered Pt. 1

Hey, it's Shaheim “The Success Mentor” here...And because I've been getting a few questions about the "Success Workbook" business and life training (FREE e-Book available Through This Special Link...) I thought I'd take a moment to answer some of the more common things folks have been asking me about this workbook:

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Q: What's included in the ‘Success Workbook training?

This is an on-demand, work-at-your-own pace training workbook in which I reveal ALL of the things that could be holding you back from succeeding and what to do about it. The questions, concepts and lessons taught in the workbook (alongside the audio-CD) have been developed over the last 15 years. Much of my failures have lead to my own success where I get to do something I'm passionate about and become a leader at work. Walking you through every step of building your own business and success machine… It's designed in such a way that you can work on it at any pace and implement the strategies of being productive everyday without creating an inconvenience for your life.

Have you ever wanted to be productive and get more done but just don't have the time. This workbook will teach you that you do have the time and exactly what to do with that precious time to see results. This is the exact same system I've used to generate:

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• Thousands of moments with my family... (smiles come first for me)
• Hundreds of connections and business relationships...
• Sustainable revenue, so I never have to go back to work...
• Value, so I'm now seen as an influential resource in several industries...

...All in just the past few years.

You'll use these same proven formulas to take your business to the next level...No matter what niche you're in...

Click HERE for the Full Version

Click HERE for the Free Sample Download to Learn More

Do you have to rely on social media?

I get questions all the time about what problems people are having and how to improve in their business.

Here's one inquiry I received last month that I'm just getting around to. Enjoy.

“Ironically enough , I truly don't want to rely on social media , my hard work goes into my paperwork , logistics , labor , I don't and can't understand how social media gets a big part of recognition for who you are , or who's to say "social media warrants your good work" , yes there's reviews , yes there's a buzz , but I just don't have the time and at the end of the day , the energy , and to hire someone to do strictly that , seems a long way away.”

No one said you have to 'rely' on social media. It's just a tool some people use to advance their business reach or brand awareness. Some just know how to use it better than others. Social media is great with presenting social proof.  Social proof is a way of gaining attention from people because “others” are doing it or participating. You’ve probably looked up a video on YouTube before, am I right? You’ve probably encountered a situation where the same exact video was displayed twice. Most people look at the 'number of viewers' statistic displayed near the video to determine something. I’ll give you the choice. 

For example: 

• Let’s say the first video was viewed over 1,000,000 times and the second video was viewed a little over 40,000 times. Which one do you choose? When I give this example, a high majority of people would have chosen the 1 million plus video, but why? It’s because of social proof. Our minds have been wired to think that if everyone else has viewed this one video, then it must be the quality. It must be better than the other, we presume. That's of many reasons of what it could be? 

• If you were driving across the country and you wanted to get something to eat and nearby were two diners next door to each other. One has 7 cars in the parking lot in front of the diner and the other had none. Which one would you eat at? Again social proof would have the majority choose the diner with the most people eating there.

I say all this to say, social media is about the use of how it benefits your business not on reliance. Many consider social media to be their only level of marketing but why do we use social media? We use social media because it gives us a global connection. It provides the ability to be seen and heard without ever leaving your home, neighborhood, city or country. It presents the opportunity to share with others and take a view of other activities around the world. 

The bottomline is this, it's marketing. But what is marketing? Wikipedia describes Marketing as communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.

All in all you do not have to ‘rely’ on social media but it is a medium of usage that can benefit a brand in how it’s seen and represented in the eyes of someone that has never heard of you. The likes, comments, retweets, shares etc are just statistics you can measure to how well you’re delivering your message, how well it's spreading and engaging your target audience. Talking and being social are not the same. You can talk until you’re blue in the face but being social means you are engaging with others that have a similar interest. The wonders you could do with knowing a network of people agree with your ideas, products and values of your business.

Personal social media accounts are another story but as for business, you’ll either see if social media can improve your business or not improve your business. You don’t have to be on all social media platforms either. Just on the ones where your target audience or engaged network congregates the most. So many people don’t check their emails unless it involves work. Many others barely reply to phone calls or texts but millions of people check their social media accounts when they wake up, several times throughout the day and even before going to sleep at night. Social media is an opportunity to be seen by those paying attention and your business can be just that, an opportunity to solve a problem they may have. If and how you use this tool is up to you and to this day the oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. It's all up to you.

Have a great week. :)

Regards
Shaheim

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Is Corporate America really gaining ground and running over us?

Hello,

I get questions all the time about what problems people are having and how to improve in their business.

Here's one inquiry I received last month that I'm just getting around to. Enjoy.

“I feel like "corporate America" is still gaining ground and running over "us" (small guys) "Small guys who desire to get ahead , offer people something better for their money and a brand, not "bigger is better." I see a lot of folks lose / {get} lost in the system ....”

I wondered about this some time ago and I came to the conclusion to change my perspective about this. Corporate America is looked at as a whole. My business is just one of many, but do I focus on the many or just the one that matters to me the most? Just like climbing a mountain, it’s all about the steps “I” take. You may one day build a company large enough to create employment and partnership opportunities, provide jobs, offer benefits and a possible way for people to make a living for themselves and their families. You may one day become part of the world of corporations and big business within the United States or all over the world. Does that make you any different than a large corporation?

Corporations are offering a product or service, just like you are. I understand that you will want that product to be superior to the next, right? And that’s what competition is all about. Providing a better product for those it solves a problem for. Better doesn't always mean most expensive or top quality, better could just mean convenient.  

Are the larger corporations “running over us”? They definitely have the advantage but corporations are fighting for the same thing we strive for as business owners and entrepreneurs... leverage and access. You may have access to a network that a large company may not have access to. You might have control and immediate engagement with the same target customer as a major organization. Many times in business, this is when the phone starts ringing and these large corporations want to work with you for access to what you leverage. Who needs who at this point?

You already know that “bigger isn’t always better” and the smallest of change for convenience or accessibility can change the balance of people’s lives. The product doesn’t need to be “greatest invention in the history of the world”, it just has to solve a problem for the people that it matters to the most. Corporations have a tough time deciphering what it is people actually want and you have the ability to do it every day when you speak to people. I don't think their running over you, their just good at finding what they need to survive. Gaining ground is all about progress. {See "The Struggle with Time Article"} Your perspective on Corporate America happens to be similar to what you will be dealing with to get ahead. Learn their perspective and make a better way to influence the people your business matters to the most.

Have a great week. :)

Regards
Shaheim

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The Struggle with Time

Happy Labor Day :)

I get questions all the time about what problems people are having and how to improve in their business.

Here's one inquiry I received last month that I'm just getting around to. Enjoy.

“Lately, I feel a struggle with time , almost like I need a 28 hr clock. I realize that competitors have an army of workers to complete their tasks, as for myself it's just me and the mountain becomes harder to climb with no support.”

I call this:

The Struggle with Time

When it comes to time, it doesn’t matter who you are, we all have the same 24 hrs in a day. It’s not about having 28 hours in a day but how you use your 24 hours. I’ve been in your shoes thinking to myself "if I use every moment with my hard work I can make it.", right? Soon enough, burnout sets in (feeling fatigued, stressed, overwhelmed) and I’m in no better position than I was before. After doing some major personal development, I learned that if working harder isn’t working as much as I would like, I would need to work smarter. Take the time to understand how you can make parts of your business more efficient even if you are the only employee.

A few ways you could maximize your time:

• Keep things simple
• Set an allotted time for an activity and stick to it
• Eliminate your distractions (Cell phones, emails, etc...)
• Set minimum goals and deadlines
• Track your progress
• Study your results
• Study one skill you feel you need most to improve your business

Once you understand how to manage your time you’ll see that even big corporations run into the same problems, regardless if they have the workforce or not. Maximizing time (Time Management) is a skill in itself. The mountain can be climbed one step at a time, all you need to do is focus on the next step.

Have a great week.

Regards
Shaheim

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Biting off more than you can chew...

I got a response to my survey question and this is what was asked:

"You don't want to be over zealous and bite off more than you can chew so how do you know where to begin when you decide to start your business?"

Well, it will depend on the question you ask yourself. Many people will figure out what they may be thinking about doing and then try to figure out how. While their in the process of thinking this over they think about their why. And if the work is too difficult that's the moment the dream tends to die. People have this imaginary wall that seems like a constant obstacle of where to go next or how to even get started. The minimal question in this process is why do you want to do it. 

Your process should be Why, How, then What. To know where you should begin, find out your Why first. Why is it important to open up this business? How do you plan on solving this issue? What can you provide or do to solve this problem? You see, businesses are about solving problems. The more you help people solve a problem and  the better you are at doing it... the more money you can make and gain notoriety. 

So here's a few ideas to think about before starting a business. Are you ready?

• Think about something that gets your emotions involved where there is a problem to be solved. For example: "I needed something shipped overnight when I absolutely needed it sent and delivered without fail": FedEx. Or "I'm so tired of buying CD's and spending hours downloading and burning CD's of my favorite songs while carrying around this bulky CD player to listen to those songs": Apple IPod. Or "I like to travel but hotels are so expensive, why can't I just stay on someone's couch for a few days and pay a fraction of what I'd pay a hotel": AirBnB. This is you why. Why is it important to you?

• Think of how people would benefit from your product or service. How will it make their lives easier? How will it make their lives more convenient? If people do not have a problem to be solved then your product or service isn't of use to them. People buy out of what they feel they need to have to solve a problem. So give them something they could actually use. You don't have to create something that will work for everybody as trying to solve everyone's problem is almost impossible. Solve a problem for a group and be the best at it. Selling air conditioners in Antarctica might not be the best business model, so it has to make sense?

• Ask yourself is it moral and ethical? You want to make sure that the need your solving for won't violate code of ethics policies or get you locked up and thrown in jail.

• Does it excite you to learn more about building on this idea for a product or service? Does it get you inspired to go out and find the resources to make it a reality? What is it? Think about when you wake up in the morning to go to work. Most people don't get too excited about going to work, as my wife would say, "I don't feel like being an adult today." If you love your job, then you're in a good place and this isn't necessarily for you. But think about your idea and identify what the product or service is. When you think about it, does it make you want to drop everything and go out there and take on the world? It should. Whatever you choose be passionate about it.

There are many things to think about when starting a business but you don't need to take a big bite to know if it tastes good. Nibble a bit at a time and follow the ways I've described to see if it will be a business you'd be happy to bring to the world. 

About the Author:

Shaheim Kellum is a mentor and consultant looking to answer the questions of at least one person a day to better their life and/or their business. Could that person be you? Answer his survey question and become one of the many people he has helped with his powerful advice. Answer survey question here.


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