Hello,
I get questions all the time about what problems people are having and how to improve in their business.
Here's one inquiry I received last month that I'm just getting around to. Enjoy.
“I feel like "corporate
America" is still gaining ground and running over "us" (small
guys) "Small guys who desire to get ahead , offer people something better
for their money and a brand, not "bigger is better." I see a lot of
folks lose / {get} lost in the system ....”
I wondered about this some
time ago and I came to the conclusion to change my perspective about this.
Corporate America is looked at as a whole. My business is just one of many, but
do I focus on the many or just the one that matters to me the most? Just like climbing a mountain, it’s all about the steps “I” take. You may one day build a
company large enough to create employment and partnership opportunities,
provide jobs, offer benefits and a possible way for people to make a living for
themselves and their families. You may one day become part of the world of
corporations and big business within the United States or all over the world. Does that make you any different than a large corporation?
Corporations are offering a
product or service, just like you are. I understand that you will want that product to be
superior to the next, right? And that’s what competition is all about. Providing a better product for those it solves a problem for. Better doesn't always mean most expensive or top quality, better could just mean convenient.
Are the
larger corporations “running over us”? They definitely have the advantage but
corporations are fighting for the same thing we strive for as business owners
and entrepreneurs... leverage and access. You may have access to a network that a
large company may not have access to. You might have control and immediate
engagement with the same target customer as a major organization. Many times in
business, this is when the phone starts ringing and these large corporations
want to work with you for access to what you leverage. Who needs who at this point?
You already know that “bigger
isn’t always better” and the smallest of change for convenience or accessibility can change the
balance of people’s lives. The product doesn’t need to be “greatest invention
in the history of the world”, it just has to solve a problem for the people
that it matters to the most. Corporations have a tough time deciphering what it
is people actually want and you have the ability to do it every day when you speak to
people. I don't think their running over you, their just good at finding what they need to survive. Gaining ground is all about progress. {See "The Struggle with Time Article"} Your perspective on Corporate America happens to be similar to what you will be dealing with to get ahead. Learn their perspective and make a better way to influence the people your business matters to the most.
Have a great week. :)
Regards
Shaheim
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