Showing posts with label top of mind awareness. Show all posts
Showing posts with label top of mind awareness. Show all posts

Thursday, July 30, 2015

9 Quotes from Shaheim to Inspire your Business

Shaheim Says: 

"A goal is but a wish unless it has a deadline and a measurable result."

"Getting specific in what you want to accomplish is super important in the planning. We work in Vision, Value and Objective to get goals completed and keep productivity high. To do this we look at what determines if the vertical or venture is a success to your calculated amount."

"The hardest part is to find someone legit that doesn't want you for all your money just to do something I love... The person that you need to put in power is YOU. You are the number 1 asset you need and will set the stage for the culture of business you want around you. Got it?"

"...over the years and in my own opinion, I've learned the top 3 things that keep people from succeeding are; an unclear vision, unclear objectives and procrastination."

"Every time you open your mouth to speak, you're letting the world know who you are. Make sure you have something to say. Make sure you use your words for construction of others not destruction."

"There is evidence that no matter what you do, you only have two hours of peak performance every day. Two hours. It proves your productivity is a scarce resource and you have even less time than you thought to get things done. Get the most done in your peak time."


"SUCCESS IS A WAY OF LIFE! Take the time to invest in your success!"

"Having Top of Mind Awareness is all about being in the topic of conversation. That's the fight you have in being in business... being in the conversation as so many are not."

"... products and visuals help in marketing but the real question is, who does it represent? That's called Branding. That's what sells. That's what makes your leverage. That's what builds your audience and grows your fanbase. Make sense?"

 "It's about doing what you love and sharing that with the world."

These are some of the topics and concepts I will be covering at the ONLY seminar I'll be doing this year. I've been constantly asked if and when I'd do a seminar and I think the time is right. Get to New York City for the POWERFUL orientation at my POWER SEMINAR TO SUCCESS

Tuesday, January 13, 2015

Who's thinking about your brand?

Like my page :)

Marketing/Brand Awareness
What is T.O.M.A?

T.O.M.A. is top of mind awareness. Businesses that are at the top of consumers' minds have a high market share. Consistent, creative advertising will get your business top of mind awareness.

This system is used to determine the market share of who or what companies are on the minds of consumers in certain categories. What comes to mind when you hear a category? For example: If I said "French Fries", the first few responses would be "McDonald's" or "Burger King". If I said, "Tablets" a larger piece of the market would have responded "Apple Ipad". Not everyone will answer the same answers but the majority determines how well a company has branded their products and company awareness.

I tend to relate things back to the music industry as it's a business I am very familiar with. So as for artists, if I named a genre, who would come to mind? Top "R&B" Female ... Beyoncé, Rihanna, who knows??? But who came to your mind?

Now as an artist, producer, blogger, stylist, business owner or "mentor" (shameless plug), etc., who comes to mind when your genre or profession is named? Is it YOU or is it someone else? In the local market or the people that you are around most, are you the most dominant underground sensation or business in their minds? If you are then you're on your way and should have a solid clientele and advocating following/fan base. Or... you have a tremendous amount of work to do and it will probably start with your brand identity! 


"Time to take action." 
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Let's dramatically improve your business.

This is one of the topics that are discussed during the mentoring sessions with me. Love what you do. If you're looking to improve or even start your business and you need some order or mentoring, contact me. I'd be happy to lend my advice. 

ask Shaheim

Business is about internal and external battles... simply put, I prepare you for WAR. I teach and help people implement 3 simple pillars into everything THEY do in life.


The RESULTS:

-  UNEXPECTED GOALS BEING ACHIEVED

-  AN INCREASE OF PROFITS
-  CREATION OF AN INSATIABLE HUNGER FOR SUCCESS (Think of a LION that's always hungry)...Yum!!!

I teach you how to "BE FIRST or BE BETTER. Period.